Nearly a year ago, the Alcohol and Tobacco Tax and Trade Bureau rescinded authorization of a product that had many people the nation over buzzing with conversation. Called Palcohol, the product was in essence a powdered cocktail, complete with flavoring and even alcohol. But Palcohol didn’t just spark conversations because of the science of it all but rather the dangers it presented to the nation.
One of the concerns was that it would make access to alcohol easier for teenagers, increasing the number of underage drinking cases. Others said it might be confused with kid-friendly beverages as well. Still more had concerns about whether it could be abused just as easily as liquid alcohol by teens and young adults. It’s out of these concerns that some states, including our very own California, have considered banning the sale of Palcohol.
But these are not the only concerns raised by Palcohol. Because each pouch contains the same amount of alcohol found in a 6 oz. cocktail, some have questioned if some people might add the pouches to their food or non-alcoholic beverages. Organizations like MADD are even concerned that just like liquid alcohol, people across the nation will start abusing Palcohol too, maybe even getting behind the wheel and endangering lives as well.
But as Tom Hogue, a spokesman for the Alcohol and Tobacco Tax and Trade Bureau explained, these concerns were not grounds enough for the agency to deny Palcohol’s maker, Lipsmark, label approval this time around. Now, with approval from federal regulators, Lipsmark is eager to get its product on store shelves across the nation, if allowed.
If Palcohol is approved for sale here in California, it’s worth noting that it will be treated the same as liquid alcohol, meaning it will not only fall under the same laws but the same legal ramifications if a person chooses to abuse it as well. This means that if a driver recklessly decides to consume Palcohol and get behind the wheel of car then causes an accident, they are just as liable to pay compensation to victims as they would be if they had consumed liquid alcohol.