Indian Motorcycle has created a new model as their on the road version of their flat-track racer bike. This model is set to debut in 2019. Indian CEO Steve Menneto says, “”When we unveiled the Indian FTR1200 Custom at EICMA, we said we’d listen to feedback from riders around the world. The response has been overwhelming. We’re proud and excited to announce that we will put the FTR1200 into production” (MotorcycleNews.com).
The Indian FTR1200 model is based off of a race bike.
The Indian FTR1200 is based off of the FTR750, a race bike that revolutionized flat track racing. “The FTR1200 Custom concept was a tribute to the Indian FTR750: a purpose-built race bike that, in the hands of the firm’s ‘Wrecking Crew’, has dominated the US flat-track season. Indian say the new bike will have some key differences” (MotorcycleNews.com). These key differences could bring about significant change in the motorcycle market. This flat track inspired design will debut in 2019.
Indian Motorcycle wants to expand into a global brand.
Michael Dougherty, International President of Indian Motorcycle, says, “From the very beginning, our intention was to develop Indian Motorcycle into a global brand…Armed with a strong foundation, it’s now time to break new ground for an American motorcycle manufacturer and the FTR 1200 is where that begins” (IndianMotorcycle.com). Indian will expand into a global brand after the release of the FTR1200. This new model brings about a whole new market for Indian.
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